Pasadena highlight
Rose Bowl Stadium
A 89,702-seat stadium built in 1922, owned by the City of Pasadena and host to the annual Rose Bowl Game on New Year's Day.
The Rose Bowl Stadium opened on October 28, 1922, after construction that began in February of that year. Architect Myron Hunt designed the stadium on a site in the Arroyo Seco that had previously been used as a dump. The City of Pasadena owns the facility, which is managed by the Rose Bowl Operating Company, a non-profit organization with representation from UCLA and the Pasadena Tournament of Roses on its board.
Each year on New Year's Day, or January 2 if January 1 falls on a Sunday, the stadium hosts the Rose Bowl Game, college football's postseason championship that has been played continuously since 1923 (with exceptions in 1942 due to security concerns after Pearl Harbor and in 2021 during the pandemic). The game is preceded by the Tournament of Roses Parade, a 5.5-mile procession of elaborate floral floats that has taken place annually since 1890 and draws approximately one million spectators to the city.
For families in Pasadena, the Rose Bowl and the Tournament of Roses represent the kind of tradition that passes through generations: a day out, a memory with children, a connection to the community. That continuity matters when thinking about insurance coverage. A term policy sized for your household's needs over the years when they matter most is how you protect those traditions and the people in them.